01 The Redesign
This project focused on redesigning the Toronto Cupcake website to create a more modern, engaging, and visually cohesive experience. I wanted to refresh the existing interface while keeping the fun and approachable personality of the brand.
02 Website Redesign
I developed both desktop and mobile versions of the website in Figma, exploring how the layout and visual hierarchy could work across different screen formats. The redesign focused on making the content easier to navigate while giving the cupcakes and brand imagery a stronger presence.
03 Final Designs
The final designs bring together a cleaner interface, stronger visual hierarchy, and a more polished presentation. Creating both desktop and mobile concepts allowed me to explore how the same visual direction could translate into two distinct layouts while maintaining a consistent brand experience.